Client Testimonials

Our roster of satisfied clients can attest to the high level of service we offer.

The best way to judge the success we’ve had building brands in Canada is to hear what our clients have to say about us.

In October 2013, Concord was awarded the illy Coffee business for the Canadian Market. Despite the brand’s international awareness, they had limited success in the retail market in Canada. Since taking on the brand, Concord has increased illy’s brand exposure and tonnage in the ultra high end coffee market increasing over 20% through increased distribution, store level merchandising (metal rack placement program), and securing in-flyer creative support such as “Italian Themed Events” bundled with other premium Italian positioned products. All this was achieved without an increase in historical price promotion as the brand continues to hold it’s average $60/kg consumer paid price.

David Rankin, Country Manager for illy Espresso Canada Inc.

For over 15 years Concord has been a partner of ACH (Mazola, Fleischmann’s, BeeHive, Crown, Weber seasonings, Old Tyme) in Ontario and for over seven years in Quebec helping Mazola become the #1 branded cooking oil in Canada. In September of 2014, Concord was appointed the National Broker for ACH Food Companies Ltd. in Canada.

Trevor Harlock, Director of Sales, Canada, ACH Food Companies Inc.

For over 45 years Concord has been Partner of Tetley’s (Tata Global Beverages Canada, Ltd.). Concord was the first to sell/distribute Tetley in Western Canada. 45 years later, Tetley is the Number One tea brand in Western Canada with a dominant share of the Orange Pekoe segment, and a leader in all Specialty Tea segments.

Stephen Rice, President – Tata Global Beverages Inc.

Since May 2012, Concord has been a partner of SunRype, hired to manage the execution of our retail priorities in stores in the Canadian marketplace. Filling distribution gaps, driving promotional displays, implementation of Point of Sale material and execution of merchandising racks are all key deliverables that we expect them to fulfill in every call every day. SunRype also leverages Concord’s strong relationships with various head office customers, nationally. Concord is a collaborative business partner and works hard to ensure SunRype is in front of consumers in all major grocery chains, Nationally.

Warren Sarafinchan,
Vice President of Sales
Sun-Rype Products Ltd.

Bellisio Foods Canada has just completed our first year with Concord as our National Sales Broker.  We partnered with Concord to enhance our connection with Retail Customers in order to grow our existing brands and drive new business development. During this time, we have launched new products, new brands and have expanded distribution of Michelina’s with the guidance and sales leadership of Concord.  As a result, Bellisio Foods has outperformed the category and all competitors

Andrew Salisbury, Bellisio Foods.